Checklist น่าสนใจ เกี่ยวกับ การสร้างมูลค่าของธุรกิจ ครับ
Value-Creation Checklist
What stage of the competitive life cycle is the company in?
Is the company currently earning a return above its cost of capital?
What is the trend in return on capital—are returns increasing, decreasing, or stable?
What is the trend in the company's investment spending?
Lay of the Land
What percentage of the industry does each player represent?
What is each player's level of profitability?
What have the historical trends in market share been?
How stable is the industry?
How stable is market share?
What have pricing trends looked like?
What class does the industry fall into—fragmented, emerging, mature, declining,
international, network, or hypercompetitive?
Five Forces
How much leverage do suppliers have?
Can companies pass supplier increases to customers?
Are there substitute products available?
Are there switching costs?
How much leverage do buyers have?
How informed are the buyers?
Barriers to Entry
What are the entry and exit rates like in the industry?
What are the anticipated reactions of incumbents to new entrants?
What is the reputation of incumbents?
What is the level of asset specificity?
What is the minimum efficient production scale?
Is there excess capacity in the industry?
Is there a way to differentiate the product?
What is the anticipated payoff for a new entrant?
Do incumbents have precommitment contracts?
Do incumbents have licenses or patents?
Are there learning curve benefits in the industry?
Rivalry
Is there pricing coordination?
What is the industry concentration?
What is the size distribution of firms?
How similar are the firms (incentives, corporate philosophy, ownership structure)?
Is there demand variability?
Are there high fixed costs?
Is the industry growing?
Disruption/Disintegration
Is the industry vulnerable to disruptive technology?
Do new technologies foster product improvements?
Is the technology progressing faster than the market's needs?
Have established players passed the performance threshold?
Is the industry organized vertically, or has there been a shift to horizontal markets?
Firm Specific
Does the firm have production advantages?
Is there instability in the business structure?
Is there complexity requiring know-how or coordination capabilities?
How quickly are the process costs changing?
Does the firm have any patents, copyrights, trademarks, etc.?
Are there economies of scale?
What does the firm's distribution scale look like?
Are assets and revenue clustered geographically?
Are there purchasing advantages with size?
Are there economies of scope?
Are there diverse research profiles?
Are there consumer advantages?
Is there habit or horizontal differentiation?
Do people prefer the product to competing products?
Are there lots of product attributes that customers weigh?
Can customers only assess the product through trial?
Is there customer lock-in? Are there high switching costs?
Is the network radial or interactive?
What is the source and longevity of added value?
Are there external sources of added value (subsidiaries, tariffs, quotas, and competitive
or environmental regulations)?
Firm Interaction—Competition and Coordination
Are there complementors to the industry?
Is the added value growing because of other companies? Or, do new companies take
share from a fixed-value pie?
Brands
Does the brand increase willingness to pay?
Do customers have an emotional connection to the brand?
Do customers trust the product because of the name?
Does the brand imply social status?
Can you reduce supplier operating cost with your name?
http://www.capatcolumbia.com/Articles/measuringthemoat.pdf
